![6 Steps to successfully adopt brand purpose 6 Steps to successfully adopt brand purpose](https://images.ctfassets.net/b7g9mrbfayuu/69yXBBlijOrK8ZEaKrsR44/a313f64ecb4964cfa63ce7d82da2aeb5/Screenshot_2022-11-16_at_19.10.33.png?q=80&w=3840&fm=webp)
In our look at brand purpose and honesty, we have found that purpose is good for marketers because the benefits of purpose closely match marketers’ own marketing objectives.
In our look at brand purpose and honesty, we have found that purpose is good for marketers because the benefits of purpose closely match marketers’ own marketing objectives.